Unfortunately, WordPress does not support author bio’s. There are certain themes that allow you to automatically display information about the author (without the rel=”author” code), but as a whole, the most you can do is manipulate the system so that you are able to at least show an author byline. While WordPress does everything in their power to make sure that their platform runs smoothly for all users, there are several major flaws. This is particularly true of Google Authorship and other essential SEO functions.
The first step is to create an author reference for Google to find. The problem is that WordPress do not allow the use of plugins, nor do they offer it built into each free template. This means that we are unable to utilize one of the most important features for SEO. As we know, the future of search is changing. The focus is now on social movements within the internet, which makes your author bio an absolute must-have. Google now tracks your posts with their Google Authorship feature, increasing your rankings in search engines. When people share your content, comment on your posts or +1 your work, your authority grows as an author and Google sends traffic your way.
Currently, many WordPress themes will not display author information on a single-author website. However if you have multiple authors contributing to your site, their bylines will show. This is great for encouraging the use of guest authors and the benefits of that, but it is not always practical for every blog. For example, if you are trying to create a portfolio of your work, it will not help to have several contributors on your site. Now I love WordPress and I’m sure that this will soon be included in all templates, but in the meantime, this is how to display your author byline in your posts:
- Log out of WordPress completely.
- Create an entirely different account using another username, password and email address.
- Verify the new account from the email confirmation link that WordPress will send to your ‘other’ email address.
- Log back into WordPress as yourself.
- Invite a ‘new user’ under Users > Invite New. Type your ‘other’ username. Assign them the role of Author and send them the invitation.
- Log out of WordPress again.
- Log into your new account.
- Go back to your ‘other’ email address and accept the invitation. You should receive another email to say that you have been added. Click on Visit Blog.
- Now you need to create one post while logged in with the new account.
- Backdate the post to when the blog was started. Just above the blue Publish button, you will see that you can change the date by clicking Edit under the option to Publish: Immediately.
- Log out of WordPress once more.
- Before doing anything else, clear your browser cache and cookies.
- Now log back into WordPress with your original username. You should see now that your author byline shows above or below your posts.
Now that you have your name displaying on your content, you will be able to link Google Authorship to your Google+ account. You will have the advantage of more traffic and social media benefits. In addition to this, your picture will show up in search results, making you stand out from the rest.